The Rojak Place Lifestyle, Technology, the Arts Tue, 12 Jun 2018 04:54:07 +0000 en-US hourly 1 The Rojak Place 32 32 137470794 Canon Renews Two Telephoto Zoom Lenses Tue, 12 Jun 2018 04:54:07 +0000 Click to view slideshow.

TLDR: Canon announced the highly anticipated renewal of two popular lenses from its L series, the EF70-200mm f/2.8L IS III USM and the EF70-200mm f/4L IS II USM lenses. With its renowned optics utilizing one fluorite and five UD elements, 3.5 stops of shift type IS with various mode selection, users can count on the revamped EF70-200mm f/2.8L IS III USM lens to deliver exceptional optical performance under challenging lighting conditions. The EF70-200mm f/4L IS II USM lens has also been remodelled for portability and features an enhanced IS performance. With an additional IS mode 3 that detects irregular movements, users can easily track and frame their subjects.

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[Contributed Article] 4 Key Things Enterprises Need to Know About Cyber Espionage Mon, 04 Jun 2018 01:52:53 +0000 Cheng Lai Ki, CyberOps Consultant for Horangi Cyber Security shares the four key elements that affect how organization develop and operate hyperconnectivity, big-data and advanced machine learning.

When we talk about espionage, most thoughts would be of spies from old cold war flicks, infiltrating top secret government facilities to retrieve sensitive information capable of gaining an edge over each other. These traditional espionage techniques still exist and are employed all state intelligence agencies. However, advancements in information technology alongside an international progression towards getting all our data digitized, we are seeing an emergence of a new typology of espionage. Cyber Espionage.


Cheng Lai Ki, CyberOps Consultant, Horangi Cyber Security

Advancements in information technology currently excels in capturing and storing large quantities of data. This directly contributes towards expediting the most laborious step within the intelligence process, collection. As more organizations in both the government and private sector are digitizing their data, espionage operations can be executed without moving a single step out of an office building.

As technology continues to advance, hyperconnectivity, big-data and advanced machine learning has come to revolutionize how organizations operate. The same benefits can be seen in the intelligence community and with espionage operations. Moving forward, what are the four key things enterprises need to know about cyber espionage?


Know Your Adversary

The first thing enterprises need to know is about their adversary, as knowing thy enemy is the primary step towards securing your organizational operations. However, when discussing cyber-espionage is its constant association to state level threat actors. This classification may soon be obsolete.


With the recent number high-level data leaks containing sensitive information and digital toolkits once used by state intelligence agencies, many malicious groups or actors are rapidly upgrading their arsenal and strategies.

As a result, advanced cyber espionage is no longer reserved for traditional state level threat actors, operating on behalf of a government objective, organizations are also increasingly exposed to cyber-espionage conducted by hacktivists, patriotic hacker groups, and other criminal entities. There are even ‘hackers for hire’, where anyone can enlist the services of a professional hacker for a small monetary fee.

As more of society continues to familiarize themselves with technology, one should only expect malicious groups to adjust to the times and update their tactics. Whilst most enterprises focus on integrating new technologies and operational procedures, a similar amount of effort should be devoted towards learning about their own vulnerabilities.


Dissect the Threat

The second thing enterprises need to understand is about the nature of cyber espionage as a threat towards their overall cyber security. A key misconception about cyber-espionage is the over emphasis on the ‘cyber’ portion, and the lack of a holistic understanding about the threat itself.


Espionage will always be a human challenge, and whilst technology plays a critical role in the cyber-espionage process, most incidents are usually enabled through social-engineering campaigns that focus on exploiting human complacency. This problem however is not exclusive to cyber-espionage but is reflected across how cyber security is primarily understood by the general public.

To dissect the threat, enterprises need to understand that cyber-espionage is a complex process requiring expertise in multiple areas ranging from understanding human-behaviour to being capable of repurposing malicious software to achieve certain objectives. When seeking protection from cyber espionage, enterprises need to empower both the technological and human elements within their organization.


Securing your Foundation

The third thing enterprises need to know, is the need to secure the people and technologies, such as routers, that form the foundations of an enterprise’s structure.

In cyber-espionage operations, attackers might consider targeting the weakest links in an enterprise. As executives are broadly targeted, they might also have resilient security procedures or tools in place to ensure their survivability. Therefore, attackers might conduct social engineering campaigns on base-level employees, leveraging off their potential lack of cyber security awareness to gain an initial foothold into an organization’s network. When seeking to secure an enterprise from a cyber-attack, the organization framework is that of an inverted triangle and that you only need a singular employee – regardless of rank – to be compromised.


When securing your organization, enterprises need to secure both the technologies and the staff at the foundational level. This means ensuring that all levels of staff members are equipped with a secure mindset, and that pan-organizational tools/equipment are regularly maintained with updated security protocols.


Outside the Office

The final thing enterprises need to know about cyber espionage is that the campaign is not restricted to the organization’s human or technological network. Like conventional espionage operations, everything and everyone is fair game. What does this mean?


Attackers will do research on their intended targets, and when they fail to compromise their targets, they can always target their associates. Protection from cyber-espionage is not the sole responsibility of an individual or an organization, but of an entire community. Total security from cyber espionage is a joint effort across an entire community. Remember, just because your organization is secure does not mean ‘you’ are secure. Attackers might target partner enterprises or known clients with weaker security systems and utilise them as a trojan into your operational networks.


To ensure pan industry protection from social engineering, enterprises are encouraged to raise awareness among internal employees and close partners. Whilst technological assets can be protected with consistent patches and regular security checks, the only way to strengthen the human element is to raise awareness collectively.

What’s next?

Moving forward, the next step can be summarised into one phrase, be aware. Organizations can achieve this either through reviewing your organization’s security strategy to ensure that the four key areas are addressed, or to outsource key areas to professional cyber security organizations capable of providing a holistic security package of tools and services to address your vulnerabilities


About Horangi Cyber Security

Horangi Cyber Security offers mid-sized businesses best-in-class, proprietary cyber security products that help a company retain integrity as it grows, along with expert advisors that give advice regarding cyber security threats, in a manner that states the business relevance of the finding. Interpreting threats in context of the business objective is challenging. Horangi supports mid-sized businesses with a ready team of the world’s best cyber security experts to discover and interpret threats to the business, offering advice that is applicable and relevant to the businesses’ objectives. Horangi’s products put best-practice to work at the mid-market stage, in a manner that makes it easy for the business to scale and not lose the integrity of their cyber security defences. For more information, please visit


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Sony Launches Three New Sports Wireless Headphones Tue, 08 May 2018 03:50:31 +0000 Sony launches three trendy new sports wireless headphones for the active, stylish music lover who’s always on the go. These high quality, fully functional sports headphones are just as good when worn in a high intensity cardio class, a holistic yoga session or in everyday life.

Click to view slideshow.

(SINGAPORE7 May 2018) – Sony launches three trendy new sports wireless headphones for the active, stylish music lover who’s always on the go. These high quality, fully functional sports headphones are just as good when worn in a high intensity cardio class, a holistic yoga session or in everyday life.   

 A truly wireless design is important when wearing headphones on the go, as it means you are free to do whatever sports you wish without your headphone cables getting in the way. First up is the truly wireless WF-SP700N headphones which combine, for the first time in the world, two features you need most when working out: digital noise cancelling technology to block out the chaos around you for focus on your training, and a Splash-proof design.   

Hear the sounds you want 

Sony Noise Cancelling technologyii lets you concentrate and zone in to your training, in the noisy environment of a gym with machines banging and people talking, so you can enjoy your music clearly on the treadmill. On the other hand, if you’re exercising outside, just turn on the Ambient Sound mode to stay aware of the surrounding sounds. Meanwhile back in the gym, this Ambient Sound mode also lets you hear necessary workout-related sounds, making them the perfect gym buddy. These headphones also offer the famous Sony EXTRA BASS™ sound2 that combined with Noise Cancelling will give your music a deeper, punchier bass edge to focus on enhancing your performance. The companion Sony | Headphones Connect app even allows you to tailor your EQ settings.  

Splash-proof, secure-fit design and portability 

With an IPX4 rating, the WF-SP700N headphones are splash-proof meaning you can wear them in the rain, or sweat while wearing them without damaging them.   

Designed with arc supporters, they fit very securely in your ears no matter what activity you are doing. They are available in four colours including pink, yellow, black and white, which have been picked to complement your active wear outfit, and keep up with the trend of wearing sports and leisure clothes outside of the gym. 

The WF-SP700N comes with a compact, one-touch-open charging case and benefits from approximately three hours of battery life plus two additional charges from the case, offering up to nine hours total in between charges.  

Convenient connectivity 

The WF-SP700N features NFC one-touch connection with the case and is compatible with the Sony | Headphones Connect app, which now features “Quick Sound Settings” so you can recall your favourite settings of equalizer and ambient sound control as you adjust with simply two taps of the headphones button. The WF-SP700N gives you the freedom to move without getting caught up in wires, and will even be optimised for the Google Assistant with an update.  

Style options to suit you 

Alongside the truly wireless style, Sony brings out two standard wireless in-ear models, the WI-SP600N and the WI-SP500, to offer a range of trendy sports headphones you just won’t be able to live without.  

The WI-SP600N model has the same Digital Noise Cancelling and sound quality technology as the WF-SP700N, plus the same level Splash-Proof rating. With this pair, you can keep listening for up to approximately 6 hours. Their compact earpieces are connected by a discreet band that sits behind the neck and they feature arc supporters which are based on the ergonomics of the ear, to ensure both flexibility and a secure fit.  

Finally, the WI-SP500 headphones have an open-type driver unit to recognize ambient sounds naturally, as well as an IPX4 rating, and easy connectivity to your smartphone thanks to NFC™. You can train for longer with the WI-SP500 thanks to approximately eight hours of battery life on one full charge – and when you’ve finished, simply pop them with the carrying holder. These headphones have specially-designed, ergonomic and grippy earbuds with rubber dimples – once again ensuring they will not easily slip out whilst you are partaking in your favourite sporting activities.     


Sony’s Noise Cancelling headphones become smarter with the Google Assistant 

Sony’s Noise Cancelling headphones will be optimised for the Google Assistant with an update. Ask questions, tell it to do things, it’s your own personal Google, always ready to help. The Assistant can help you get things done, listen to music, hear your incoming messages, make calls and more. The headphones that will be optimised for the Google Assistant are: WH-1000XM2, WI-1000X, WF-1000X, WF-SP700N, WI-SP600N, WH-CH700N and WH-H900N. 


WF-SP700N and WI-SP600N will be available at all Sony Stores, Sony Centres and selected Sony authorised dealers from 24 May 2018. WI-SP500 is available now in Singapore at all Sony Stores and on From 24 May to 1 July 2018, receive a free Fitbit Flex 2 (while stocks last) when you purchase the WF-SP700N from Sony Stores, Sony Centres and selected Sony authorised dealers. Customers will receive a free gift redemption letter via email upon product warranty registration on .

Specifications Sheet 


Model Name  WI-SP500  WI-SP600N  WF-SP700N 
Wearing Style  Wireless
In-ear headphones 
In-ear headphones 
Truly Wireless
In-ear headphones 
EXTRA BASS™ Sound    Yes  Yes 
Headphone Type  Open-air  Closed Dynamic 
Driver Unit  13.5mm  6mm 
Effective Range  Approximately 10m within Line of Sight 
Supported Audio Format  SBC, AAC 
Bluetooth®  Version 4.2  Version 4.1 
Battery Charging  USB Charging 
Battery  Built-in lithium-ion rechargeable battery 
Battery Charge Time (Approx.)  2 hours  1.5 hours  1.5 hours (Full charge for headset) 
Battery Life (Approx.)  8 hours  6 hours  3 hours 
Weight (Approx.) (excluding cable)  18g  21g  7.6g x 2 (Headset, not including arc supporter) 45g (Charging case) 
Accessories  Micro USB cable, carrying holder,
ear tips (2 sizes)  
Micro USB cable, hybrid silicone rubber earbuds (4 sizes), arc supporters (2 sizes)  Charging case, micro USB cable, hybrid silicone rubber earbuds (4 sizes), arc supporters (2 sizes) 


Google is a trademark of Google LLC. The Google Assistant is not available in all languages and countries. Requires pairing with eligible phone and internet connection. 

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Canon PhotoMarathon 2018 is Open For Registration Tue, 08 May 2018 02:25:16 +0000

CELEBRATION by Jirawat Saiwuttino. Best of Show 2017

Early Bird registration for Canon PhotoMarathon XVI Singapore 2018 is now open.

For the first time, participants will be treated to a dusk challenge and fans will be voting for themes to be shot on the actual day of the event.

Register now!

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Microsoft Build : New Developer Roadmap to Microsoft 365 Tue, 08 May 2018 01:40:39 +0000

Microsoft announced an extensive set of tools and capabilities for developers to further democratize AI. 

Highlights include:

  • AI for Accessibility: A new US$25 million, five-year program aimed at harnessing the power of AI to amplify human capabilities for more than 1 billion people around the world with disabilities. The program comprises of grants, technology investments and expertise, and will also incorporate AI for Accessibility innovations into Microsoft Cloud services.
  • Partnership with DJI: Microsoft is partnering with the world’s biggest drone company to create a new SDK for Windows 10 PCs. DJI has also selected Azure as its preferred cloud provider to further its commercial drone and SaaS solutions. The SDK will bring full flight control and real-time data transfer capabilities to nearly 700M Windows 10 connected devices globally.
  • Joint effort with Qualcomm Technologies Inc: The two companies will work together to create a vision AI developer kit running Azure IoT Edge. This solution makes available the key hardware and software required to develop camera-based IoT solutions.
  • Project Kinect for Azure: Combining Microsoft’s industry-defining Time of Flight sensor with additional sensors all in a small, power-efficient form factor, Project Kinect for Azure will leverage the richness of Azure AI to empower new scenarios for developers working with ambient intelligence. It can input fully articulated hand tracking and high-fidelity spatial mapping, enabling a new level of precision solutions.
  • Microsoft is enabling any developer to reach and engage new audiences with Sets, an easier way to organize your information and get back to what you were doing. With Sets, what belongs together stays together, making it easier and faster to create and be productive. For developers, UWP will work with Sets from the start, helping to keep customers engaged.
  • Adaptive Cards now supported within Microsoft 365 enable developers to create rich, interactive content in messages coming from their apps, bots or services into Teams and Outlook. As a result, people can approve expense reports or comment on an issue in GitHub directly within a Teams chat, or even pay bills directly in email.

More information can be found here.



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Notice of Termination of MOU or Affiliate Agreement & Invitation to Join CC Global Network Sun, 15 Apr 2018 11:55:55 +0000 Dear CC-SG community,

Some of you may be aware of the restructuring at CC (HQ), including the introduction of a new global membership structure <>. The MOU between CC and CAPTEL (i.e. CC-SG affiliate) has also ended.

With this, we the current CC-SG team (Chung Nian, Hisham, and Ivan) have reviewed how best to continue supporting and organising CC initiatives. This announcement shares our thinking and rationale.


Here’s the TLDR version:

Purpose of CC-SG
The CC-SG informal group was primarily formed to see through the porting of the SG version license in 2008 (released as version 3.0 in). <>.


The CC license now at version 4.0 <> where it’s been designed to operate even better internationally, this has effectively removed the need for porting especially in the case of CC-SG version.

Community & publicity
The second main aspect of CC-SG was to promote awareness of CC and help provide localised information.


From the start, such activities have been done in individual capacities and taken place organically as grassroots activities tend to be. CC-SG is grateful to have the support of educators and individuals, who have either actively used CC materials and/ or shared CC with their own private and professional circles.

In reality, anyone can become a CC advocate.

With the CC Global Network formally in place, this means anyone can volunteer to be a CC advocate by applying direct to CC.



As such, the following platforms will be retired/ archived:

  • CC-SG Google group mailing list
  • Blog/ website
  • Facebook page


Sincerely and with Best Regards,
CC-SG team:
Ivan Chew (Public Lead)
Mohd Hisham (Community Manager)
Lam Chung Nian (Legal Lead)

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Canon Launches Six New Business Printers Tue, 10 Apr 2018 02:33:15 +0000 In a typical work environment, depending on role and function of each department, the requirement for print vary. Most small and medium enterprises will opt for multi-role or multi-function equipment, to save on initial start-up cost; while environments that are more focused on production may invest on single-function devices.

Canon offers both kinds; to fit the requirement and budget of the company. They have recently released six additions to their imageClass business printers to meet the varied requirements.

To quote Mr Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore, “ Canon aims to partner businesses in the digital age and the new range of imageCLASS multifunction laser printers are designed to enable a hassle-free office environment, particularly amidst the rise of print and digital documents in the workplace.”Designed to optimise workspaces, the latest additions to our line of imageCLASS laser printers streamline daily workload with their high-speed printing. With enhanced usability and seamless connectivity, the printers are ideal for today’s mobile workforce to perform print jobs effortlessly with a direct connection.”

Canon imageCLASS LBP215x, LBP214dw and LBP162dw

The latest imageCLASS LBP215x, LBP214dw and LBP162dw are the latest A4 monochrome laser single-function printers, ideal for Small Office Home Offices (SOHOs), Small and Medium-sized Enterprises (SMEs) and workgroups within large enterprises. Designed with a smaller footprint and imbued with excellent connectivity, the printers occupy minimal space in contemporary workplaces while delivering maximum work efficiency.

Pricing and Availability

The imageCLASS LBP215x, LBP214dw and LBP162dw are now available at authorised Canon distributors at the following recommended retail prices.

Model Recommended Retail Price
imageCLASS LBP215x $679
imageCLASS LBP214dw $579
imageCLASS LBP162dw $349


Canon imageCLASS MF525x, MF429x and MF426dw

The imageCLASS MF525x, MF429x and MF426dw are three new A4 monochrome multi-function laser printers designed to optimise productivity for Small and Medium-sized Enterprises (SMEs) and workgroups within large enterprises. The new line-up of printers offers faster print and scan-performance, cost-saving features and smart applications to support streamlined work processes.

Pricing and Availability

The latest imageCLASS MF525x, MF429x and MF426dw are now available at authorised Canon distributors and dealers at the following recommended retail price.

Model Recommended Retail Price
imageCLASS MF525x $1699
imageCLASS MF429x $999
imageCLASS MF426dw $779

Specification Summary

imageCLASS MF525x
Functions Print, Scan, Copy, Fax
Print Speed (A4) 43 ppm
First Print Out Time Approx. 6.2 seconds
Device Memory 1GB
Other Features  

  • 5” Colour LCD Touchscreen
  • Single Pass 2-sided scan
  • Expandable paper capacity
  • Secure Print
  • NFC enabled
  • Application library
  • QR Code Scan
  • Passport Copy
  • Fax Preview
  • Barcode Printing
  • USB Direct Print
  • Mobile Access Printing
  • Supports uniFLOW



imageCLASS MF429x
Functions Print, Scan, Copy, Fax
Print Speed (A4) 38 ppm
First Print Out Time Approx. 5.5 seconds
Device Memory 1GB
Other Features  

  • 5” Colour LCD Touchscreen
  • Single Pass 2-sided scan
  • Expandable paper capacity
  • Secure Print
  • Application library
  • QR Code Scan
  • Passport Copy
  • Fax Preview
  • Barcode Printing
  • USB Direct Print
  • Mobile Access Printing
  • Supports uniFLOW



imageCLASS MF426dw
Functions Print, Scan, Copy, Fax
Print Speed (A4) 38 ppm
First Print Out Time Approx. 5.5 seconds
Device Memory 1GB
Other Features  

  • 5” Colour LCD Touchscreen
  • Single Pass 2-sided scan
  • Expandable paper capacity
  • Secure Print
  • Application library
  • QR Code Scan
  • Passport Copy
  • Fax Preview
  • USB Direct Print
  • Mobile Access Printing



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Accelerating Digital Transformation with the Right Data Strategy Mon, 09 Apr 2018 09:30:41 +0000 (Article Contributed by Paul Bruton, ‎Business Director – Data Intelligence of Hitachi Vantara)

The noted futurist and author, Alvin Toffler, famously described technology as the “great growling engine of change.” He was right. And, in today’s fast-paced and increasingly complex business environment, it is growling more loudly than ever!


Simply maintaining the status quo is no longer enough. Corporate IT is under immense pressure to deliver file services solutions that go beyond the basic functions legacy network-attached storage (NAS) platforms have to offer.


This is complicated by a host of variables, including worker mobility. According to Gartner 28% of corporate data already resides exclusively on laptops, smartphones and tablets. The challenge for any organization is gaining control and visibility of these data sets to govern and manage them in line with corporate policy. Add to this Virtual Desktop Infrastructure (VDI) deployments, compliance requirements, metadata-driven policy management, collaboration and affinity for cloud architectures, and you begin to understand the intricacies involved.


On top of all that is the increasing threat from cyber-attacks. According to Trend Micro Incorporated, out of the 82 million ransomware threats blocked in the first half of this year, those targeting APAC entities accounted for 36% of all attacks, the highest of all regions.


It is no wonder that enterprises need a modernized file services solution capable of meeting today’s challenges and tomorrow’s opportunities.


Counting the Cost


Creating all this data is an expensive proposition, but it’s nothing compared to the total cost of ownership over time, which puts a tremendous strain on IT teams.


The annual costs for traditional backup are becoming untenable. Traditional infrastructure also requires the labour-intensive management of file servers and NAS appliances for things like protection, performance, migrations, capacity planning, which makes it very costly to maintain.


According to Veritas, in an average ten petabyte environment, 41% of data is stale – meaning it has not been modified or touched in the past three years – and organizations are spending over US$20 million per year just to manage this data!


When you factor in the cost of protecting this data with traditional backup solutions, which in APAC is in the order of US$4,000-8,000 per terabyte, it’s clear that the operational and financial challenges of continuing with these ageing technologies will have a significant impact on the organization.


The reality is that, unless these challenges are addressed now, they will become the dominant cost category within the total IT financial picture.

An example from a real Hitachi Vantara customer



Understanding Objects


Solving this file serving problem is the catalyst for moving to a modern architecture. Corporate IT needs to be able to deliver file services solutions that push beyond their legacy NAS platforms if they are to deliver on the promises of digital transformation.


What’s needed is a “next generation NAS” capable of meeting the business’ needs while reducing complexity and costs. To achieve this, many organization are leveraging a secure object store, to significantly lower the total cost of ownership of their File Services.


The cost saving from object storage comes from its next-generation cloud-based architectures – that automate integrity checking and self-healing, removing the need for traditional backup. It can also scale seamlessly and automatically replicate off-site and enables users to leverage off-the-shelf hardware to scale to hundreds of petabytes in an easily managed environment while securing their corporate data.  Add to this the ability to reduce physical capacity requirements by 40-50% with global deduplication and compression, and object storage becomes a compelling option to modernize how organizations control unstructured data growth.


Achieving Agility and Efficiency

To access the agility, as well as the operational efficiency, required to survive in today’s markets, businesses need to leverage as many enablers as possible. And, with so much enterprise data residing as unstructured data, that means organizations must modernize their corporate file services and build a holistic data strategy.


Solutions like the Hitachi Content Platform are the ideal object stores on which to build the right data foundation. It not only offers all the advantages of a simplified data center, it also enables users to deliver on four key business enablers:


  • Modernizing Data Protection,
  • Modernizing Data Services
  • Modernizing Data Governance
  • Activating Data Intelligence


Hitachi Vantara’s object storage solution also allows users to orchestrate the movement of data to public clouds, cost-effectively and automatically, whilst maintaining control of data security.  It also has the ability to securely connect laptops, desktops and mobile devices for enterprise file sync & share. Object storage can also be extended to remote & branch offices, VDI & non-VDI environments, with built-in multi-tenant data management and governance.


What’s more, this system is integrated into the unique Hitachi Content Intelligence engine – a powerful tool for analyzing, aggregating and indexing data from almost any source.


Less Noise, More Information!


Ultimately, the equation is simple. Adopting a holistic approach to data management addresses the challenges of exploring and discovering relevant, valuable, and factual information across siloed repositories. This is data intelligence!


It enables organizations to explore structured and unstructured data, regardless of where it resides, using comprehensive natural-language search, real-time analytics, and automated indexing to ensure relevant business insights are surfaced quickly and are actionable.


The content can then be transformed, searched, governed and mobilized. As it goes through this process, the “data” is transformed to “information” which then can be used by consumers – such as employees, or distributed to remote users, offices or devices and fed into analytics tools.


In the end, that is the best way for modern organizations to keep the growling that Toffler mentioned down to manageable levels, and achieve their digital transformation goals.

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World Backup Day 2018 Thu, 29 Mar 2018 10:41:10 +0000

Have you backed up your data today? If you have, great! If you have not, why?

This short infographic should give you a further impetus to back up your data. This infographic came from Acronis who conducted a survey of from countries such as U.S., U.K., Australia, Germany, Spain, France and Japan between March 15 and 16 on Google Surveys.

As summarized by Acronis’ President John Zanni, “The good news about this year’s survey is that fewer people reported losing data last year. As a data protection company, we are always glad to hear that. But the fact that fewer respondents are backing up – despite being more aware of threats like ransomware – shows a tremendous disconnect. Secure backup is still the most effective way to ensure data is never lost, and it becomes even more vital as online threats continue to grow. Efforts to educate the public about the risks they face clearly need to continue throughout 2018.”


March 31st has been declared World Backup Day

Again, World Backup Day is March 31st.

San Francisco, CA — March 31st has been declared World Backup Day.  With so much of our lives, photos, and videos being stored in digital form, it is important that we begin to make backups of our precious data.  Backing up your data is one of those easy-to-do procedures that many people ignore.

People now create and generate over 1.8 zettabytes of data per year.¹ That’s a lot of data that we need to protect! Unfortunately, nearly 30% of people have never even backed up their data.² Backing up your data will protect your life’s work when that hard drive fails. If you are a small business, a data backup can be what saves your company. World Backup Day is here to make sure that people actually start backing up.

World Backup Day can easily be observed by spreading the word of data integrity and automatic backup. Share World Backup Day with all your friends and family. The virtues of both local and offsite data backup sites should be extolled.  People should relay and take heed of the tales of devastating data disasters like the loss of an entire season of a children’s television series³ or the near complete loss of customer data by Microsoft’s & T-Mobile’s Sidekick.⁴ Even Pixar accidentally lost nearly 90% of the animated film Toy Story 2 to an errant computer command.⁶ So sad, all they needed was a proper backup plan that included regularly testing the data restores.

And to all the IT professionals saying “Hoho! I’m good. I already got backups.”  Then March 31st is a great day to tell your bosses and colleagues about the importance of data backups. If you are a small or medium-sized business, then a data disaster can be the end your company. Ever heard of the bookmark sharing site called Mag.nolia? Of course, you didn’t, they suffered a catastrophic data disaster and had to shut down when they lost both their primary and backup data stores.⁷

Already have a backup procedure in place? If you don’t, consider making a plan to protect your data. One should also check (and then recheck) your backup restores on World Backup Day to see if they actually work. After all, a backup plan that doesn’t work isn’t much of a backup plan.

A word from the founder of World Backup Day

“I’m thrilled with the response to World Backup Day, and I hope it’s made a difference in people’s lives,” said World Backup Day founder Ismail Jadun.  “We all know someone who has lost critical data, whether it was their videos, photos, music, book reports, or personal stuff.  Hopefully, this day will make everyone think about their situation, learn about the various options and get their files backed up.  I hope that World Backup Day sparks conversations about the enormous task of saving our digital heritage for future generations.”

About World Backup Day

World Backup Day was chosen to be the day before April 1st (April Fools) in order to drive the message that one should backup all those pictures, spreadsheets, love letters, cat pictures, & important financial documents before it’s too late.

Key points about backing up data from

  • Items to backup:  Your computer, laptop, phone, iPod, tablet, other wireless devices, photos and videos on social networks.
  • Common ways to lose data:  Theft, hardware failure, natural disaster, alien invasion, obsolete file formats, you forgot where you put it (really, it has happened).
  • Backup options:  Backing up is easy. Once set up, your data should be backing up automatically. There are two main types of backup solutions:
    • Local backup: An external hard drive that can be easily retrieved at home.
    • Cloud/offsite backup: An online backup service or hard drive securely placed in a different location
    • Having both local and offsite backups gives you peace of mind knowing your files are safe and secure.
  • If you are working in a business:
  • tell your bosses & colleagues about the importance of data backups
  • check your backup procedures & restores to make sure everything is up-to-date and working.
  • if don’t have one, consider creating a company data backup & continuity plan

Don’t be an April Fool.  Backup your data. World Backup Day is March 31st.


World Backup Day is March 31st.

P.S.  Cake is also an acceptable method of celebrating World Backup Day on March 31st provided there is enough cake for everyone.


Some sources:

  • [1] Extracting Value from Chaos, IDC Digital Universe study
  • [2] [Backblaze survey](
  • [3] [Zodiac Island data loss](
  • [4] [Sidekick data loss](
  • [5] [Microsoft](
  • [6] [Pixar Toy Story 2 data loss](
  • [6] [Pixar Toy story 2 data loss transcript](

[7] [Mag.nolia shutdown](

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The Conversation Movement Sun, 25 Mar 2018 15:43:24 +0000

In 2008, Brian Solis summarised the social media landscape to the Conversation Prism. It has been updated through 2013. The Conversation Prism can be seen in numerous presentations at seminars and summits. This was defined as Web 2.0.

Ten years later, Matteo Gianpetro Zago, published the “Web 2.0 to 3.0 Comparison Landscape”, with emphasis on blockchain technology.

He takes the popular opinion that blockchain technology will facilitate the decentralisation of the World Wide Web, thereby equalising control and ownership back from the grasp of profit-hungry corporations. Did he get it right?

Read his full article here.

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